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About Lori Verhalen

waupaca wi realtor
waupaca wi realtor

About Lori

Central Wisconsin Lake & Waterfront Specialist

Lori Verhalen – Your Local Link to Lakes and Lifestyle

Lori Verhalen is a Wisconsin Licensed Real Estate Broker, Owner of United Country Real Estate & Auction Services, and has been serving clients since 2008. Based in Waupaca, Lori has consistently ranked in the top 10% of agents and has earned the #1 Real Estate Agent ranking in Wisconsin multiple times.

Lori has built her business around a clear niche—waterfront and lake lifestyle properties in Waushara and Waupaca Counties. Having lived on Long Lake in Waushara County, she brings firsthand knowledge of lake living, water quality, shoreline nuances, and what buyers are truly looking for in a lakefront home or recreational property.

She specializes in marketing and selling:

  • Lakefront homes

  • Waterfront cabins and cottages

  • Recreational land and lifestyle properties

  • Chain O’ Lakes properties and surrounding areas

  • Auction properties including residential, land, and specialty assets

Lori understands that waterfront real estate is different. From frontage, depth, and lake type to seasonal use and long-term value, she helps sellers position their properties to attract the right buyers—and helps buyers find properties that truly match their lifestyle vision.

In addition to traditional real estate, Lori has a strong focus on auctions as a powerful marketing strategy. She works closely with sellers to determine when the auction method can maximize value, create urgency, and deliver results in a competitive marketplace.

Her success comes from combining accurate pricing strategies, high-impact marketing, and a deep understanding of Central Wisconsin lake markets. Whether working with first-time buyers, waterfront sellers, or auction clients, Lori ensures each transaction is handled with clarity, confidence, and attention to detail.

In addition to her real estate career, Lori serves as an elected member of the Waupaca School District Board, where she is actively involved in supporting the local community and its future.

Known for her organization, responsiveness, and ability to navigate complex transactions, Lori also provides Broker Price Opinions for banks, institutions, and clients seeking accurate property valuations.

A lifelong resident of the Waupaca area, Lori enjoys photography (a skill she uses to elevate her listings), boating on the Chain O’ Lakes, and spending time on the water throughout Central Wisconsin.

If you’re buying or selling a waterfront or lifestyle property in Waushara or Waupaca County—or considering the auction method—Lori Verhalen brings the local expertise, market knowledge, and proven results to guide you every step of the way.

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